Our Science | Research & Development | Ayaani Supplements

Our Science

The Research & Development Behind Ayaani Supplements

Our Scientific Approach

At Ayaani, we believe that truly effective supplements must be built on a foundation of solid scientific research and development. Every product we create undergoes a rigorous, multi-stage process to ensure it delivers genuine results and meets our exacting standards for quality and effectiveness.

Our UK-based development team includes nutritional scientists, biochemists, and formulation experts who work collaboratively to create supplements that address specific health concerns through evidence-based approaches. We don't follow trends—we follow the science, creating products that work with your body's natural processes to support optimal health and wellbeing.

Our Development Process

1. Research & Identification

Our process begins with extensive research into specific health concerns and the natural compounds that can address them. We review peer-reviewed scientific literature, clinical studies, and traditional knowledge to identify ingredients with proven benefits and understand their mechanisms of action.

2. Ingredient Selection & Sourcing

Once we've identified effective compounds, we source the highest quality, most bioavailable forms of these ingredients. We prioritise ingredients with clinical backing and optimal standardisation of active compounds. Our sourcing team ensures that all ingredients meet our strict standards for purity, potency, and sustainability.

3. Formulation Development

Our formulation experts then work to create synergistic blends that maximise effectiveness. This involves determining optimal dosages, identifying complementary ingredients that enhance absorption or efficacy, and ensuring stability and compatibility of all components. We focus on creating balanced formulations that address multiple aspects of each health concern.

4. Delivery System Innovation

A key aspect of our development process is optimising how ingredients are delivered to your body. We invest in advanced delivery systems—from S-Acetyl technology and liposomal encapsulation to effervescent formulations—that enhance bioavailability and ensure more active compounds reach their targets in your body.

5. Testing & Refinement

Before any product reaches production, we conduct extensive testing for stability, purity, and potency. Our formulations undergo multiple iterations and refinements to ensure they meet our high standards for effectiveness, taste (where applicable), and ease of use. We use both in-house testing and independent laboratory verification.

6. Production & Quality Control

All Ayaani supplements are manufactured in GMP-certified facilities, ensuring strict adherence to quality control standards throughout the production process. Each batch undergoes testing to verify its composition, purity, and potency before being approved for release.

7. Continuous Improvement

Our commitment to science doesn't end when a product launches. We continuously monitor new research, gather customer feedback, and look for opportunities to enhance our formulations. This ensures that Ayaani supplements always reflect the latest scientific understanding and deliver the best possible results.

Key Scientific Principles

Bioavailability Enhancement

Many supplements fail to deliver results because their active ingredients aren't properly absorbed by the body. We address this fundamental challenge through several innovative approaches:

  • S-Acetyl Technology: Our S-Acetyl Glutathione features an acetyl group that protects the glutathione molecule through digestion, allowing it to reach cells intact for significantly better absorption.
  • Liposomal Delivery: Our NAD+ supplements use phospholipid encapsulation to protect delicate molecules and facilitate direct cellular uptake, increasing bioavailability by up to 20 times.
  • Effervescent Formulations: The effervescent reaction in our tablets creates micro-bubbles that break down active ingredients into smaller particles, increasing their surface area and enhancing absorption in the digestive tract.
  • Absorption Enhancers: We include compounds like black pepper extract (piperine) that have been shown to improve the absorption of various nutrients.

Synergistic Formulation

Rather than relying on single ingredients, we create carefully balanced formulations where multiple compounds work together to enhance overall effectiveness. For example:

  • Our glutathione products include vitamin C, which helps recycle oxidised glutathione back to its active form
  • Our NAD+ supplements contain resveratrol, which activates sirtuins that require NAD+ for their function, creating a powerful synergistic effect
  • Our Brain Health Supplement combines ingredients that support different aspects of cognitive function—from neurotransmitter production to cerebral blood flow and neuroplasticity

Optimal Dosing

We ensure that all active ingredients are included at therapeutic doses based on clinical research, not just token amounts for label appeal. Our commitment to effective dosing means you get supplements that can truly make a difference to your health.

Our Scientific Commitment

At Ayaani, we're committed to maintaining the highest scientific standards in everything we do. We believe in transparency about our ingredients and their benefits, and we're dedicated to continuous innovation based on emerging research.

We invite you to experience the difference that science-backed supplementation can make to your health and wellbeing. Every Ayaani product represents our unwavering commitment to creating supplements that deliver genuine results through the power of scientific innovation.

Welcome to Fitura, where health, strength, and longevity come first. We believe in the power of science-backed supplements to help people lead healthier, more active lives. Our mission is to bring you high-quality, research-based products that support cellular health, energy production, and overall vitality, empowering you to take control of your health journey.

Our Mission

At Fitura, we are committed to harnessing the latest advances in wellness and nutrition to create supplements that genuinely make a difference. Our mission is to provide products like Urolithin A Cellular Boost, which supports mitochondrial health, physical performance, and healthy aging. We focus on delivering only the best for our customers, ensuring every supplement we produce meets the highest standards of quality and effectiveness.

Our Vision

Our vision is to inspire a world where people of all ages enjoy active, energetic, and healthy lives. We aim to be leaders in the health and wellness industry, known for our integrity, innovation, and dedication to improving lives through scientifically proven supplements. By continuously refining our products and expanding our offerings, we hope to support our customers' lifelong wellness goals.

Why Fitura?

When you choose Fitura, you're choosing a brand committed to quality, transparency, and results. We understand the importance of mitochondrial health and its impact on energy, endurance, and longevity. With each supplement, we strive to help you live your life to the fullest with the strength and vitality you deserve.

Thank you for trusting Fitura on your journey to better health. We're here to support you every step of the way!